Web Brief

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The goal of preparing a web brief is to capture all the aims, objectives, requirements and parameters of a web development project...but do you know the right questions to ask?

  • Resource code: WB1-0614
  • Author: Sarah Ritchie
  • Last updated: June 2014
  • Format: One Microsoft Word template for editing
  • Related Resource: App Brief
Be the best briefer ever!

How will this resource help me?

The world of web development can be a minefield to navigate, so the best and safest way to start any web project is with a rock-solid brief.

Your mission is to extract information from your client then convey that information accurately to your agency team (or suppliers) for execution or quoting. How do you know if you've asked enough questions (or the correct questions) to be able to quote accurately? The AM-Insider Web Brief takes all your guess-work away.

The Web Brief is a premium (and exclusive) resource based on years of use, tweaking and perfecting, and the resource is kept up-to-date as technology evolves.

You will have at your fingertips all the vital questions you need to cover, and ample space to write or type in the answers. The sections are:

  • Project information
  • Purpose and users
  • Design
  • Extras
  • CMS
  • E-commerce
  • SEO
  • Social Media
  • Ongoing maintenance
  • Site map
  • Page list and notes

This resource is vital for all Account Managers - even if you've been facilitating web development projects for a while. Using the Web Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!


Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).

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Category: AM-Insider, Briefs, Word

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