Social Media Content Calendar

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Super-charge your client's social media strategy and you'll look like a superstar!

  • Resource code: SMC1-0914
  • Author: Sarah Ritchie
  • Last updated: September 2014
  • Format: One Microsoft Excel spreadsheet for editing
Be efficient and effective!

How will this resource help me?

A Social Media Content Calendar will help to create a cohesive glue for your client's content strategy. It will also save you a whole heap of headache trying to keep track of posts, timings, social media channels and audience types.

When it comes to executing a successful social media campaign (or figuring out your campaign for the year ahead), the creation of a content calendar is an important best practice technique.

The AM-Insider Social Media Content Calendar will help you organise:

  • Post dates and times
  • Post type
  • Intent
  • Theme
  • Segmentation (who your audience is)
  • Links
  • Images
  • Hastags
  • Keywords
  • UTM codes
  • How the post will read/look on various social media channels

This comprehensive Excel spreadsheet comes with TWO bonus tabs. Tab #2 shows a working example of how the Social Media Content Calendar can be used to maximum effectiveness. Tab #3 gives you a separate spreadsheet where you can record your ideas for future content.

Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Excel for Mac 2011 (.xlsx) and cross-compatible with Excel for PC.
  • Fully customisable.
  • Simple, easy-to-use spreadsheet.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).


Category: AM-Insider, Campaign, Excel


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