POS Merchandising Process

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A handy reference guide showing how a client, creative agency, activations agency, and logistics supplier all work together to take collateral to market.

  • Resource code: PMP1-1014
  • Author: Sarah Ritchie
  • Last updated: October 2014
  • Format: One Adobe Acrobat file for printing
Plan for Success!

How will this resource help me?

In the fast-paced world of retail, it often takes many players to take a campaign to market. First off, a client will brief their agency on their requirements, but where does it go to from there? Most likely the collateral and/or products will need to pass through both a logistics company (for collation, packing and freight) and a merchandising supplier (to get the items in-store and displayed correctly).

The AM-Insider POS Merchandising Process is a flow-chart Resource which demystifies the way all parties need to interact together to get the job done.

Template features:
  • Premium Resource - exclusive to AM-Insider
  • One file.
  • Adobe Acrobat 9.9 (.pdf) and usable on both PC and Mac.
  • Adobe Illustrator CS5.5 (.ai) file supplied for editing, in case you would like to personalise the document.
  • Download includes a support file.
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