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A handy reference guide showing how a client, creative agency, activations agency, and logistics supplier all work together to take collateral to market.
In the fast-paced world of retail, it often takes many players to take a campaign to market. First off, a client will brief their agency on their requirements, but where does it go to from there? Most likely the collateral and/or products will need to pass through both a logistics company (for collation, packing and freight) and a merchandising supplier (to get the items in-store and displayed correctly).
The AM-Insider POS Merchandising Process is a flow-chart Resource which demystifies the way all parties need to interact together to get the job done.
If your agency is highly process-driven, then this useful Resource is for you! Resource code: AAC1-0914 Author: Sarah Ritchie Last updated: September 2014 Format: One Microsoft Word template for editing How will this resource help me?...
If you produce multiple collateral items (print or digital) for your campaigns, then you need this Resource! Resource code: CCL1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel spreadsheet...
On any campaign it is essential to accurately capture all revenue and costs and know your gross profit margin. Resource code: CCS1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel...
Accurately capture campaign collateral delivery points and quantities. Resource code: CDL1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel template for editing Related Resources: Campaign Collateral List, Collateral Packing Slips How...