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Anyone who has ever been involved with a packaging design project will know there are many traps for the unwary.
- Resource code: PB2-1217
- Author: Sarah Ritchie
- Last updated: December 2017
- Format: One Microsoft Word template for editing
- Related Resource: Design Brief (Comprehensive)
How will this resource help me?
There is more to packaging design than just a great creative vision. The packaging design process requires you to understand the production process from concept and marketing, through to printing and merchandising. If you do not understand the process right through, there is a high chance you'll make a VERY expensive mistake. The packaging industry is highly precise and highly unforgiving.
The AM-Insider Packaging Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the requirements, and avoid costly mistakes.
- Project overview
- Critical path
- The products and consumer considerations
- Creative Direction
This resource is vital for all Account Managers - even if you've been facilitating packaging projects for a while. Using the Packaging Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
- Premium resource - exclusive to AM-Insider.
- One template.
- Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
- Fully customisable.
- Simple, easy-to-use template.
- Download includes a support file.
- Risk-free, 100% satisfaction guarantee (or your money back).
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