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For the times when you need to be both Account Manager and Media Planner, rolled into one.
If you are especially lucky, you'll be working with a Media Planner who will prepare a media plan on your behalf. Sometimes you may have to prepare your own, and that's where the AM-Insider Media Plan can help.
The Media Plan Resource allows you to plan your campaign by channel (e.g. magazine, TV or radio ads), yet still retain an overview of the media requirements for the whole campaign.
You will be able to record the size/duration, rate card and negotiated rates, TARPs, etc. You will then be able to show the placement of the media on a calendar, using colour coding to indicate status.
The AM-Insider Media Plan helps to simplify what tends to be a complicated process. This Resource will give you all an Account Manager will need, and nothing more - thus eliminating confusion and unnecessary jargon.
If your agency is highly process-driven, then this useful Resource is for you! Resource code: AAC1-0914 Author: Sarah Ritchie Last updated: September 2014 Format: One Microsoft Word template for editing How will this resource help me?...
If you produce multiple collateral items (print or digital) for your campaigns, then you need this Resource! Resource code: CCL1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel spreadsheet...
On any campaign it is essential to accurately capture all revenue and costs and know your gross profit margin. Resource code: CCS1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel...
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