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Will media placement (e.g. TV, radio, digital, programmatic) be required for your client's next campaign? Then you'll need to ask more questions of your client than just their budget!
Any media planner (worth their salt) will want to know more information about your client's requirements than just the amount of money you have to spend.
By using the AM-Insider Media Brief Resource, you will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The questions cover market share, demographics, geographic spread, timelines and more.
The answers to these questions will help facilitate intelligent media buying. They will also give you the information you need to monitor results throughout your campaign, and write an informed campaign report at its conclusion.
This resource is vital for all Account Managers - even if you've been facilitating media buying for a while. Using the Media Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Hands up who knows the difference between an App Brief and a Web Development Brief? Resource code: AB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing Related...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
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