Media Brief

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Will media placement (e.g. TV, radio, digital, programmatic) be required for your client's next campaign? Then you'll need to ask more questions of your client than just their budget!

  • Resource code: MB2-1217
  • Author: Sarah Ritchie
  • Last updated: December 2017
  • Format: One Microsoft Word template for editing
  • Related Resource: Campaign Brief
Be the best briefer ever!

How will this resource help me?

Any media planner (worth their salt) will want to know more information about your client's requirements than just the amount of money you have to spend.

By using the AM-Insider Media Brief Resource, you will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The questions cover market share, demographics, geographic spread, timelines and more.

The answers to these questions will help facilitate intelligent media buying. They will also give you the information you need to monitor results throughout your campaign, and write an informed campaign report at its conclusion.

This resource is vital for all Account Managers - even if you've been facilitating media buying for a while. Using the Media Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!


Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).

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