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We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it.
A company's logo is it's shorthand. It's the visual cue that tells a story of the brand's culture, behaviour and values. It's possibly the most strategic marketing asset that a company can have, and deserves more thinking than just picking a suitable font and colour.
The AM-Insider Logo Design Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a company's logo design (or re-brand) project.
This resource is vital for all Account Managers - even if you've been facilitating logo design projects for a while. Using the Logo Design Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Hands up who knows the difference between an App Brief and an Web Brief? Resource code: AB1-0614 Author: Sarah Ritchie Last updated: June 2014 Format: One Microsoft Word template for editing Related Resource:...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
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