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Acclaimed by industry experts as the most comprehensive guide for agency account managers of all levels, 'How to Wrestle an Octopus' is the #1 choice for anyone with client-facing responsibility in the advertising, design, PR, experiential, media, and print industries.
Packed with case studies, quotes from industry leaders, and 300 essential topics to empower, enthuse, and educate. 'How to Wrestle an Octopus' has a mammoth 672 pages covering the ‘what’, the ‘why’, AND the ‘how’ – pretty much everything you need to become an account management superstar!
Sarah Ritchie, founder of AM-Insider.com shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 800 interviews with account managers and agency managers from 30 different countries.
Important note on availability: New Zealand and Australia delivery: Please use this AM-Insider.com website for purchase and delivery within New Zealand and Australia.For a bulk purchase of 5 books at a...
$269.00 USD $299.50 USD
Use this page for purchasing 5 x copies of 'How to Wrestle an Octopus' for a bulk 10% discount and delivery within New Zealand and Australia. Important note on availability: New...
A FREE companion guide for How to Wrestle an Octopus: an agency account manager's guide to pretty much everything. It is not always necessary (or possible) to send your staff...
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