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Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief.
A Design Brief is known by many other names: creative brief, marketing brief, project brief, innovation brief - used during your first client meeting to scope out major project requirements. From information gathered in the Design Brief, you'll be able to comprehensively brief your team (which may include your studio, strategists, suppliers, management and estimators).
The AM-Insider Design Brief (Comprehensive) has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a design-based project.
This resource is vital for all Account Managers - even if you've been facilitating design projects for a while. Using the Design Brief (Comprehensive) Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Hands up who knows the difference between an App Brief and an Web Brief? Resource code: AB1-0614 Author: Sarah Ritchie Last updated: June 2014 Format: One Microsoft Word template for editing Related Resource:...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Are you looking for a simple Design Brief sheet for use within your agency? Look no further! Resource code: DBS1-0714 Author: Sarah Ritchie Last updated: July 2014 Format: One Microsoft Word template for...
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