Campaign Post-Analysis (Review and Report)

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Do you prepare a review after each major campaign? You should - it'll pay you dividends in the future.

  • Resource code: CPA1-0914
  • Author: Sarah Ritchie
  • Last updated: September 2014
  • Format: Two Microsoft Word templates for editing
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How will this resource help me?

Lessons learned from doing a Campaign Post-Analysis are useful in many ways. The process provides an opportunity to take a deeper look into systems, underlying practices, assumptions and results.

  • Management benefits by gaining insight into the way their agency is working.
  • Teams learn what worked, what didn't, and what to change next time.
  • Account Managers learn how to improve their project management methods.
  • Clients gain trust in their agency. Completing a Campaign Post-Analysis demonstrates the agency's desire for ongoing improvement.

The AM-Insider Campaign Post-Analysis Resource is a super-charged review template covering the following sections:

  • Campaign overview
  • Purpose of campaign (40 options)
  • Background to campaign
  • Strategy
  • Execution
  • Types of promotion (40 options)
  • Results (17 different sections)
  • Summary
  • Recommendations

In a 2-for-1 deal, you will also receive the AM-Insider Campaign Post-Analysis Report template.

Analysing a campaign is no small task! By using the AM-Insider Campaign Post-Analysis Resource, you have the framework and questions to help you zip through your review. Then you'll need to translate your findings into a report you can show your client.

The Campaign Post-Analysis Report uses the same sections as the Campaign Post-Analysis (thus eliminating additional work for you), and presents the findings in an easy-to-read, client-centric format.

If you are an Account Manager who runs large marketing campaigns, then this resource package is is a must-have for your toolbox! Running a Campaign Post-Analysis on each campaign is vital for your own professional development, and will be a huge asset for your agency team. Following up your campaign review with a client-centric Campaign Post-Analysis Report will help you to become known as an Account Manager who cares about your client's business and success.


Note: For reviewing major projects (rather than campaigns), you may wish to use the AM-Insider Project Review Resource instead.

Template features:
  • Premium Resource - exclusive to AM-Insider.
  • Two templates.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).


Category: AM-Insider, Campaign, Word


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