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If you produce multiple collateral items (print or digital) for your campaigns, then you need this Resource!
Being an Account Manager on a fast-moving retail, QSR or FMCG account would have to be of the toughest roles an Account Manager can have. You are required to think fast and act even faster - that means vital information can easily slip through the cracks.
The AM-Insider Campaign Collateral List is an essential tool for your toolbox. This Resource will become the working document for your campaign. It will be part of the briefing package you give to your studio. It will be the summary list you give to your client so you all understand (and agree to) the required output.
The Campaign Collateral List covers:
The Campaign Collateral List Excel file comes with a second "hints" tab giving you additional insight as to how you can use the Resource to the best advantage.
If your agency is highly process-driven, then this useful Resource is for you! Resource code: AAC1-0914 Author: Sarah Ritchie Last updated: September 2014 Format: One Microsoft Word template for editing How will this resource help me?...
On any campaign it is essential to accurately capture all revenue and costs and know your gross profit margin. Resource code: CCS1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel...
Accurately capture campaign collateral delivery points and quantities. Resource code: CDL1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel template for editing Related Resources: Campaign Collateral List, Collateral Packing Slips How...
Do you prepare a review after each major campaign? You should - it'll pay you dividends in the future. Resource code: CPA1-0914 Author: Sarah Ritchie Last updated: September 2014 Format: Two Microsoft Word templates for...