$5.00 USD
All prices are inclusive of your local country tax (e.g. GST, VAT)
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions.
Taking a Campaign Brief is similar to taking a comprehensive Design Brief. The major difference is that you need to think about the production requirements of multiple channels, rather than just one or two.
All successful campaigns begin with a water-tight Campaign Brief. The brief will outline: marketing requirements (key communication objectives, demographics, competitors, etc), production requirements (channels you will use, budgets, etc) and creative requirements (what the campaign will look like, imagery, tone, etc).
By using the AM-Insider Campaign Brief Resource, you will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The sections are:
This resource is vital for all Account Managers - even if you've been facilitating campaigns for a while. Using the Campaign Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
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$5.00 USD
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing...
$44.95 USD
Important note on availability: New Zealand and Australia delivery: Please use this AM-Insider.com website for purchase and delivery within New Zealand and Australia.For a bulk purchase of 5 books at a 10% discount, click HERE.For a bulk purchase of 10 books...
$225.00 USD $325.00 USD
The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create efficient, effective teams and increase revenue. Guaranteed.Save 30% when you...
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