Campaign Brief

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Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions.

  • Resource code: CB1-0614
  • Author: Sarah Ritchie
  • Last updated: June 2014
  • Format: One Microsoft Word template for editing
  • Related Resource: Media Brief

How will this resource help me?

Taking a Campaign Brief is similar to taking a comprehensive Design Brief. The major difference is that you need to think about the production requirements of multiple channels, rather than just one or two. 

All successful campaigns begin with a water-tight Campaign Brief. The brief will outline: marketing requirements (key communication objectives, demographics, competitors, etc), production requirements (channels you will use, budgets, etc) and creative requirements (what the campaign will look like, imagery, tone, etc).

By using the AM-Insider Campaign Brief Resource, you will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The sections are:

  • Project information
  • Campaign overview
  • Situation Analysis
  • Creative direction
  • Production and channels
  • Notes

This resource is vital for all Account Managers - even if you've been facilitating campaigns for a while. Using the Campaign Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!

Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).


Category: AM-Insider, Briefs, Word


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