App Brief

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Hands up who knows the difference between an App Brief and an Web Brief? 

  • Resource code: AB1-0614
  • Author: Sarah Ritchie
  • Last updated: June 2014
  • Format: One Microsoft Word template for editing
  • Related Resource: Web Brief

How will this resource help me?

It is true that apps are like highly-specific mini-websites. However, the thinking, planning, strategy and execution are quite different.

In order to scope out an app you'll need to ask very app-centric questions of your client. The AM-Insider App Brief gives you all the questions you need. You'll then be able to convey that information accurately to your agency team (or suppliers) for execution or quoting.

You will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The sections are:

  • Project information
  • Overview
  • Purpose and users
  • Requirements
  • E-commerce
  • Design
  • Social Media
  • Maintenance
  • App Map and UX sketches
  • Notes

This resource is vital for all Account Managers - even if you've been facilitating app development projects for a while. Using the App Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!

Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).


Category: AM-Insider, Briefs, Word


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