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Hands up who knows the difference between an App Brief and an Web Brief?
It is true that apps are like highly-specific mini-websites. However, the thinking, planning, strategy and execution are quite different.
In order to scope out an app you'll need to ask very app-centric questions of your client. The AM-Insider App Brief gives you all the questions you need. You'll then be able to convey that information accurately to your agency team (or suppliers) for execution or quoting.
You will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The sections are:
This resource is vital for all Account Managers - even if you've been facilitating app development projects for a while. Using the App Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
Are you looking for a simple Design Brief sheet for use within your agency? Look no further! Resource code: DBS1-0714 Author: Sarah Ritchie Last updated: July 2014 Format: One Microsoft Word template for...
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