App Brief

All prices are inclusive of your local country tax (e.g. GST, VAT)

Hands up who knows the difference between an App Brief and an Web Brief? 

  • Resource code: AB1-0614
  • Author: Sarah Ritchie
  • Last updated: June 2014
  • Format: One Microsoft Word template for editing
  • Related Resource: Web Brief


How will this resource help me?

It is true that apps are like highly-specific mini-websites. However, the thinking, planning, strategy and execution are quite different.

In order to scope out an app you'll need to ask very app-centric questions of your client. The AM-Insider App Brief gives you all the questions you need. You'll then be able to convey that information accurately to your agency team (or suppliers) for execution or quoting.

You will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The sections are:

  • Project information
  • Overview
  • Purpose and users
  • Requirements
  • E-commerce
  • Design
  • Social Media
  • Maintenance
  • App Map and UX sketches
  • Notes

This resource is vital for all Account Managers - even if you've been facilitating app development projects for a while. Using the App Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!


Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).

.

“100%




Related Items


Our gift to you!

SIGN UP TO RECEIVE WEEKLY ACCOUNT MANAGEMENT TIPS FROM AM-INSIDER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE RESOURCE FROM THE AM-INSIDER WEBSITE. THAT'S ONE RESOURCE
ABSOLUTELY FREE.

CLICK HERE TO SIGN UP NOW!

It's our way of saying THANK YOU for subscribing, plus a BIGGER THANK YOU for caring about your career and wanting to become the best account management professional you can be. We're in behind you all the way.