THE FUN BITS is all about the execution - how Account Managers bring projects and campaigns to life. We'll help you understand channel requirements, plus the whys and hows of the "game".
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- Advertising, marketing and PR: are they different, and should you care?
Have you ever found yourself crossing the murky lines between "advertising", "marketing" and "PR"? Here's how to tell the difference and why it should matter.
- Analysing campaigns: how and why?
Why completing a campaign post-analysis will help your client and your career.
- ATL, BTL, TTL and the mysterious "line"
We often come across a mysterious "line" mentioned in advertising. There's ATL, BTL, and TTL but exactly what is this "line" and should you care?
- Guerrilla marketing: what is it?
"Guerrilla marketing" can be a crucial weapon in an Account Manager's campaign arsenal.
- How to manage a packaging design project
Packaging design can be a merciless trap for the unwary. Here's an overview of the production process - a checklist for Account Managers and designers.
- Photo and TVC Shoots: what's an Account Manager to do?
When planning a photo or TVC shoot, your account management prowess has a chance to shine! Find out how to plan and execute top-notch shoots.
Playing by the (advertising) rules
Laws, regulations, guidelines. We are surrounded by advertising dos and don'ts every day, but how is it possible to play by the rules when there is no rulebook?
Preparing an agency deck
As an agency account manager it is highly probable that you will need to create at least one of three types of deck at least once in your career.
Promotion terms and conditions (a.k.a. your "bacon saver")
All it takes is one person to derail a promotion. Protect your agency, your client and your sanity by crafting a set of solid Terms & Conditions.
Writing an effective call-to-action
Most other types of agency campaign will contain a call-to-action (CTA). The CTA needs to convert readers into buyers, so, how do you go about doing that?
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