Nuts and Bolts
NUTS AND BOLTS is all about the technical bits. We'll help you to understand production requirements and demystify industry jargon.
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Colour-matching…the easy way!
How to achieve maximum colour-matching impact, in minimum time, via websites and books rather than a colour wheel.
Demystifying image file types
The three letters after a file name can be a source of great confusion. As an Account Manager you’ll need to know the different types of files and their uses.
Die lines: things you need to know
How to ensure your next die cutting job is produced perfectly.
Display advertising: understanding sizes
Tips for understanding how newspapers and magazines specify their advertising sizes.
Learning to speak "print"
In our world of web-this, and digital-that, it's easy to forget that a large number of campaigns still have print requirements. Let's learn to speak "print"!
Printing processes: know which one to choose
How to sound knowledgeable about printing when everyone else looks blank.
Proofing: your options
How to determine the best proofing method for your project and for your client.
Saving money on print
Your client asks you to cut back their print budget. Without a moment's hesitation you should say "no problem"! Here's how.
Web advertising: sizes, types and costs
Once you understand the different ad types, sizes and how to get them to market, the murky haze of "digital" starts to become a little clearer.
Why "K" and not "B"? Colour mysteries revealed.
In Design-land we throw around colour-related jargon like a frisbee at the beach. We demystify what the colour terms mean and how to apply them.
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