Client Love


CLIENT LOVE is all about interaction with your clients. We'll deconstruct the concept of "client service", and help show you what that means in your everyday work life.

New articles will be added regularly. Sign up to the AM-Insider newsletter (AM-Insight) to receive our latest articles and Resource information.

We'd love to hear your own experiences and feedback too! Please leave a comment on one of the articles, or contact AM-Insider via the website contact form, or email us. 

  • Account management - your USP
    Great client service will drive all essential agency results such as sales, profits, and overall growth.
  • B2B, B2C, P2P, and H2H
    Clients are clients, right? Pretty much, except when one of your clients is a 'B2B' client and one is a 'B2C' client. Why is the difference important?
  • Divorcing a loyal client
    How do you say goodbye to a loyal client who has given no reason to earn your disfavour?
  • Handling your client's "little" changes
    You always do all you can to accommodate your client's change requests, so what is it that irks you when you are asked for yet another "little" change?
  • How to work with clients who micro-manage
    If your client is a born and bred micro-manager there is little you can do, but often you have more control over the situation than you'd think.
  • Is advertising a magic wand?
    Clients engage agencies to make a difference in their business. What is your client expecting advertising to do for them, and is that expectation realistic?
  • Saying sorry, even when it's not your fault
    There will be many times in your account management career when you will need to apologise to your clients. Here's how to take the sting out of saying sorry. 
  • Should you be available 24/7?
    There are many compelling reasons to make yourself available at any hour your client requires, but is that the best solution?
  • When a client complains
    Here's how to handle the truckload of complaints you will experience over the course of your career.
  • When your client lacks expertise
    In the ideal world all clients would be masters of their own universe and know their industry back to front. Unfortunately the reality is often quite different.

 

If you liked these articles, you'll LOVE 'How to Wrestle an Octopus: an agency account manager's guide to pretty much everything'!
CLICK HERE for more details.

Our gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!