Account Managers enter their profession from many pathways. Some start their journey already working within the agency, design and print industries. Others “cross over” from related industries, such as PR and media. Some may join from client-side roles in marketing or HR. Others make a fresh start, having never before experienced the exciting agency life.
Professional development opportunities for Account Managers are rare, though an account management tertiary or industry course can sometimes be unearthed. These courses are typically either an advertising "major" within a business degree (3+ years full time study), or weekend workshop-style courses costing hundreds to thousands of dollars. The nature, duration and/or cost of these courses puts them out of reach for many Account Managers.
In the absence of formal training, Account Managers have to rely on the training that they may (or may not) receive from their own workplace. Some agencies are structured to give this type of support, however a vast number are not. Therefore, many AMs have to cope via self-education and learning by their own mistakes. This cycle of trial-and-error and lack of education for Account Managers has to be addressed.
AM-Insider provides a two-fold solution to this all-too-common professional development problem - with Tips & Tricks, and Resources.
AM-Insider provides FREE articles to help Account Managers fill in the gaps of their knowledge-base, and up-skill. The Tips & Tricks cover the six main areas in which Account Managers operate:
Sir Walter Scott: “All men who have turned out worth anything have had the chief hand in their own education.”
Would you like to be able to:
The AM-Insider Resource collection is here to help YOU. The Resources have been developed, agency-tested and refined. They are guaranteed to help you be the best account management professional you can be, or you'll get 100% of your money back!
Sarah Ritchie is the founder of AM-Insider and lives in beautiful New Zealand. She has spent 25 years in the advertising and design industry, including 10 years running her own, successful, design business.
Few Account Managers could say they have worked with as many clients, across as many industries and marketing channels as Sarah has. AM-Insider is the distillation of that wealth of experience. Her aim is to encourage personal growth and change for Account Managers, and to provide the right products and resources to help along that journey.