About Sarah
A born-and raised Kiwi girl, I’m an encourager who loves to strengthen marketing teams and agencies, and to help client/agency relationships be as strong as they can be.
(And here's a longer more official-sounding blurb about me)
Sarah Ritchie is an international speaker, trainer, coach and author who has spent over 25 years in the advertising, design and marketing industry.
During her career, Sarah has owned a successful design business; taught tertiary design; been a business mentor, and has had a long tenure in agency account management. Sarah is also the author of two award-winning industry books – ‘How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything’ (bronze medal, Axiom Business Book Awards 2019) and ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’ (winner, Business: Marketing & Advertising category, International Book Awards 2020).
Sarah lives in beautiful New Zealand with her husband, cat, 4.8 million other Kiwis and 30 million sheep.
To find out my availability for speaking engagements, please contact me.
To keep up-to-date with my workshop dates and articles, please subscribe to my newsletter.
Selected press mentions and interviews
- MarkLives.com, 2020
- MarkLives.com, 2019
- Design Assembly, 2018
- The Big Idea, 2018
- StopPress, 2018
- Design Assembly, 2018
Podcasts
Bigeye Agency, Florida, June 2020 (30 min)
AANA, Sydney, September 2019 (48 min)
Sarah Ritchie and John Broome (CEO, AANA, Australia) talk about insights gained from the writing of ‘How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies’.
NOTE: This is an audio/slide-based webinar. The recording is of low quality and the visuals start after 5 minutes.
Videos
RESET Conference and book launch for 'How to Tango with a Tiger', September 2019 (39 min)
Speaker: Sarah Ritchie (author). Sydney, Australia.
Book Launch, 'How to Wrestle an Octopus', May 2018 (30 min)
Speakers: Sarah Ritchie (author) and Mark Pickering (Former Director, Brand Spanking, Auckland).