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For the times when you need to be both Account Manager and Media Planner, rolled into one.
- Resource code: MP1-0814
- Author: Sarah Ritchie
- Last updated: August 2014
- Format: One Microsoft Excel spreadsheet for editing
How will this resource help me?
If you are especially lucky, you'll be working with a Media Planner who will prepare a media plan on your behalf. Sometimes you may have to prepare your own, and that's where the AM-Insider Media Plan can help.
The Media Plan Resource allows you to plan your campaign by channel (e.g. magazine, TV or radio ads), yet still retain an overview of the media requirements for the whole campaign.
You will be able to record the size/duration, rate card and negotiated rates, TARPs, etc. You will then be able to show the placement of the media on a calendar, using colour coding to indicate status.
The AM-Insider Media Plan helps to simplify what tends to be a complicated process. This Resource will give you all an Account Manager will need, and nothing more - thus eliminating confusion and unnecessary jargon.
- Premium resource - exclusive to AM-Insider.
- One template.
- Created in Excel for Mac 2011 (.xlsx) and cross-compatible with Excel for PC.
- Fully customisable.
- Simple, easy-to-use spreadsheet.
- Download includes a support file.
- Risk-free, 100% satisfaction guarantee (or your money back).
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