Logo Design Brief
All prices are inclusive of your local country tax (e.g. GST, VAT)
We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it.
- Resource code: LDB2-1217
- Author: Sarah Ritchie
- Last updated: December 2017
- Format: One Microsoft Word template for editing
- Related Resource: Design Brief (Comprehensive)
How will this resource help me?
A company's logo is its shorthand. It's the visual cue that tells a story of the brand's culture, behaviour and values. It's possibly the most strategic marketing asset that a company can have, and deserves more thinking than just picking a suitable font and colour.
The AM-Insider Logo Design Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a company's logo design (or re-brand) project.
- Project overview
This resource is vital for all Account Managers - even if you've been facilitating logo design projects for a while. Using the Logo Design Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
- Premium resource - exclusive to AM-Insider.
- One template.
- Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
- Fully customisable.
- Simple, easy-to-use template.
- Download includes a support file.
- Risk-free, 100% satisfaction guarantee (or your money back).
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing...
How to Wrestle an Octopus: an agency account manager's guide to pretty much everything
**Please note** New Zealand is currently on a COVID-19 lockdown. It is recommended that you purchase ‘Octopus’ and ‘Tiger’ via Amazon (hard copy and Kindle formats) during this time. You are welcome to purchase the books from the Sarah-Ritchie.com website,...
Superstar Total Package (65 Resources)
$225.00 USD $325.00 USD
The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create efficient, effective teams and increase revenue. Guaranteed.Save 30% when you...