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Will media placement (e.g. TV, radio, digital, programmatic) be required for your client's next campaign? Then you'll need to ask more questions of your client than just their budget!
Any media planner (worth their salt) will want to know more information about your client's requirements than just the amount of money you have to spend.
By using the AM-Insider Media Brief Resource, you will have at your fingertips all the vital questions you need to cover, plus ample space to write or type in the answers. The questions cover market share, demographics, geographic spread, timelines and more.
The answers to these questions will help facilitate intelligent media buying. They will also give you the information you need to monitor results throughout your campaign, and write an informed campaign report at its conclusion.
This resource is vital for all Account Managers - even if you've been facilitating media buying for a while. Using the Media Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
$225.00 USD $325.00 USD
The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create...
We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it. Resource code: LDB2-1217 Author: Sarah...
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah...
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