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We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it.
A company's logo is its shorthand. It's the visual cue that tells a story of the brand's culture, behaviour and values. It's possibly the most strategic marketing asset that a company can have, and deserves more thinking than just picking a suitable font and colour.
The AM-Insider Logo Design Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a company's logo design (or re-brand) project.
This resource is vital for all Account Managers - even if you've been facilitating logo design projects for a while. Using the Logo Design Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
$225.00 USD $325.00 USD
The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create...
Will media placement (e.g. TV, radio, digital, programmatic) be required for your client's next campaign? Then you'll need to ask more questions of your client than just their budget! Resource...
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah...
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