How to Tango with a Tiger: a marketer's guide to working with creative communications agencies
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Be the best client ever!
How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.
If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!
- Agency Life: All about AgencyLand – and how to navigate it.
- Agency Love: All about interacting with your agencies and how to get the best results.
- All About You: All about helping you to be the best client you can be – covering topics that affect you personally.
- Mission Control: All about the ‘paperwork’ – how to identify what needs to be done, and the best-practice ways of keeping it all under control.
- Nuts and Bolts: All about the technical side – how to understand production requirements, and demystify industry jargon.
- The Fun Bits: All about the execution – how to work with your agencies to bring projects and campaigns to life.
Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the ‘what’, the ‘why’, AND the ‘how’ to help you foster brilliant, effective and productive relationships with your creative communications agencies.
Winner of the Business: Marketing & Advertising category
2020 International Book Awards
About the author
Sarah Ritchie, founder of AM-Insider.com and author of award-winning ‘How to Wrestle an Octopus’ shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.
How to Wrestle an Octopus: an agency account manager's guide to pretty much everything
Important note on availability: New Zealand and Australia delivery: Please use this AM-Insider.com website for purchase and delivery within New Zealand and Australia.For a bulk purchase of 5 books at a 10% discount, click HERE.For a bulk purchase of 10 books...
Superstar Total Package (65 Resources)
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The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create efficient, effective teams and increase revenue. Guaranteed.Save 30% when you...
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing...