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A handy reference guide showing how a client, creative agency, activations agency, and logistics supplier all work together to take collateral to market.
In the fast-paced world of retail, it often takes many players to take a campaign to market. First off, a client will brief their agency on their requirements, but where does it go to from there? Most likely the collateral and/or products will need to pass through both a logistics company (for collation, packing and freight) and a merchandising supplier (to get the items in-store and displayed correctly).
The AM-Insider POS Merchandising Process is a flow-chart Resource which demystifies the way all parties need to interact together to get the job done.
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If your agency is highly process-driven, then this useful Resource is for you! Resource code: AAC1-0914 Author: Sarah Ritchie Last updated: September 2014 Format: One Microsoft Word template for editing How will this resource help me? The AM-Insider Artwork Approval Checklist is an internal document that...
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If you produce multiple collateral items (print or digital) for your campaigns, then you need this Resource! Resource code: CCL1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel spreadsheet for editing Related Resources: Campaign Cost Summary, Collateral Packing Slips, Campaign...
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On any campaign it is essential to accurately capture all revenue and costs and know your gross profit margin. Resource code: CCS1-1014 Author: Sarah Ritchie Last updated: October 2014 Format: One Microsoft Excel spreadsheet for editing Related Resource: Campaign Collateral List How will...
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