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Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team.
A Reverse Brief is a document you send to your client after you have taken the initial Design Brief for a campaign or project. The Reverse Brief should include your interpretation of the deliverables, scope, timeframes and costs. It ensures that you and your client are on the same wavelength, and that you have understood their requirements.
The AM-Insider Reverse Brief has been developed with agencies in mind to communicate the salient points of your discussion and present a professional, succinct document.
The Reverse Brief Resource is recommended for all Account Managers. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Hands up who knows the difference between an App Brief and a Web Development Brief? Resource code: AB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing Related...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
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