Reverse Brief

All prices are inclusive of your local country tax (e.g. GST, VAT)

Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team.

Be the best briefer ever!

How will this resource help me?

A Reverse Brief is a document you send to your client after you have taken the initial Design Brief for a campaign or project. The Reverse Brief should include your interpretation of the deliverables, scope, timeframes and costs. It ensures that you and your client are on the same wavelength, and that you have understood their requirements.

The AM-Insider Reverse Brief has been developed with agencies in mind to communicate the salient points of your discussion and present a professional, succinct document.

Sections include:

  • The brand
  • The challenge
  • The strategy
  • The practical considerations

The Reverse Brief Resource is recommended for all Account Managers. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!


Template features:
  • Premium resource - exclusive to AM-Insider.
  • One template.
  • Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
  • Fully customisable.
  • Simple, easy-to-use template.
  • Download includes a support file.
  • Risk-free, 100% satisfaction guarantee (or your money back).

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