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Anyone who has ever been involved with a packaging design project will know there are many traps for the unwary.
There is more to packaging design than just a great creative vision. The packaging design process requires you to understand the production process from concept and marketing, through to printing and merchandising. If you do not understand the process right through, there is a high chance you'll make a VERY expensive mistake. The packaging industry is highly precise and highly unforgiving.
The AM-Insider Packaging Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the requirements, and avoid costly mistakes.
This resource is vital for all Account Managers - even if you've been facilitating packaging projects for a while. Using the Packaging Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!
Hands up who knows the difference between an App Brief and a Web Development Brief? Resource code: AB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing Related...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
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