Logo Design Brief

We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it. 

• Resource code: LDB2-1217
• Author: Sarah Ritchie
• Last updated: December 2017
• Format: One Microsoft Word template for editing
• Related Resource: Design Brief (Comprehensive)

How will this resource help me?

A company's logo is its shorthand. It's the visual cue that tells a story of the brand's culture, behaviour and values. It's possibly the most strategic marketing asset that a company can have, and deserves more thinking than just picking a suitable font and colour.

The AM-Insider Logo Design Brief has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a company's logo design (or re-brand) project.

Sections include:

• Project overview
• Competition
• Legal
• Design

This resource is vital for all Account Managers - even if you've been facilitating logo design projects for a while. Using the Logo Design Brief Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!

Template features:

• Premium resource - exclusive to AM-Insider.
• One template.
• Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
• Fully customisable.
• Simple, easy-to-use template.
• Download includes a support file.
• Risk-free, 100% satisfaction guarantee (or your money back).

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