Design Brief (Comprehensive)

Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief.

• Resource code: DBC2-1217
• Author: Sarah Ritchie
• Last updated: December 2017
• Format: One Microsoft Word template for editing
• Related Resource: Design Brief (Short Form)

How will this resource help me?

A Design Brief is known by many other names: creative brief, marketing brief, project brief, innovation brief - used during your first client meeting to scope out major project requirements. From information gathered in the Design Brief, you'll be able to comprehensively brief your team (which may include your studio, strategists, suppliers, management and estimators).

The AM-Insider Design Brief (Comprehensive) has been developed, used extensively within agencies, and refined over many years. It contains all the right questions you need to ask to understand the marketing objectives of a design-based project.

This resource is vital for all Account Managers - even if you've been facilitating design projects for a while. Using the Design Brief (Comprehensive) Resource ensures you do not miss any vital project information. Your clients will admire your thoroughness and you'll convince them that you really know what you are talking about!

Template features:

• Premium resource - exclusive to AM-Insider.
• One template.
• Created in Word for Mac 2011 (.docx) and cross-compatible with Word for PC.
• Fully customisable.
• Simple, easy-to-use template.
• Download includes a support file.
• Risk-free, 100% satisfaction guarantee (or your money back).

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