Taking a successful brief comes down to one important thing: asking the right questions. It's unlikely you'll be able to supply accurate pricing, or produce a successful result, if you are working with minimal information.
Account Managers know that taking a brief for a campaign is different from a logo brief, which is different from a packaging brief. Different requirements demand different questions.
AM-Insider has leaped to the rescue by creating 12 unique briefing Resources (Excel and Word templates). These templates will help you ask the right questions so you can deliver the best outcomes for your client. Start super-charging your career now!
You can also purchase these Resources as one set (Ultimate Brief Package) and save 20%!
Hands up who knows the difference between an App Brief and a Web Development Brief? Resource code: AB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing Related...
Your client wants you to run a fully-integrated campaign for their next product launch. How do you begin to pull the project together? You'll need to start with some carefully-crafted questions....
Design Brief (Comprehensive)
Design is a problem-solving discipline. Great design needs to start with a thorough understanding of the problem to be solved - this is best discovered in a Design Brief. Resource...
Design Brief (Short Form)
Are you looking for a simple Design Brief sheet for use within your agency? Look no further! Resource code: DBS2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for...
Development Brief (Short Form)
Are you looking for a simple briefing sheet you can use within your agency - Account Manager to Dev Team? Look no further! Resource code: DBS2-1217 Author: Sarah Ritchie Last updated: December 2017...
Logo Design Brief
We all know that a logo may be small, and may look simple, but it should have a powerhouse of marketing and design thinking behind it. Resource code: LDB2-1217 Author: Sarah...
Will media placement (e.g. TV, radio, digital, programmatic) be required for your client's next campaign? Then you'll need to ask more questions of your client than just their budget! Resource...
Anyone who has ever been involved with a packaging design project will know there are many traps for the unwary. Resource code: PB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft...
For a photographer to supply a quote, they need to know more than just how long they will be required for. The Photography Brief will give them all the information they...
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah...
Do you need to use a Logistics provider for collateral storage, campaign send-outs or pick/pack projects? Then the AM-Insider Warehouse-Logistics Brief is for you. Resource code: WL2-1217 Author: Sarah Ritchie Last...
The goal of preparing a web brief is to capture all the aims, objectives, requirements and parameters of a web development project...but do you know the right questions to ask? Resource code: WB2-1217 Author: Sarah Ritchie...