Dealing with fear and anxiety

Dealing with fear and anxiety

by Sarah Ritchie

AgencyLand is a tough environment and you may feel a sense of fear or anxiety at work (or because of work). Fear can be a very powerful motivator, but it can also be destructive. What fears may you face, and what can you do about it?

View full article →

Working with web developers

Working with web developers

by Sarah Ritchie

In case you haven't yet noticed, developers are a very different bunch of people to account managers. Understanding these differences will save you a lot of frustration going forward and help you to work harmoniously together.  

View full article →

Is advertising a magic wand?

Is advertising a magic wand?

by Sarah Ritchie

Clients engage advertising agencies to make a marked difference in their business. Whether your client articulates it or not, there will be an expectation of success behind every discussion and every project commission. The question then becomes, what exactly is your client expecting advertising to do for their business, and is that expectation realistic?

View full article →


There is no 'I' in 'team player'

There is no 'I' in 'team player'

by Sarah Ritchie

Have you ever read a recruitment ad searching for someone who will 'roll up their sleeves', 'get their hands dirty', or be a 'team player'? How do you go about doing that?

View full article →

Preparing an agency deck

Preparing an agency deck

by Sarah Ritchie

Agency folk work with three main types of deck: the snapshot deck, the pitch deck and the copy deck. As an account manager it is highly probable that you will need to create at least one of these types of deck at least once in your career! 

View full article →

Adopting a kaizen mindset

Adopting a kaizen mindset

by Sarah Ritchie

If you are humble enough and open enough to embrace the kaizen philosophy, that could be just the thing that helps you to hone your skills and make your agency the best it can be.

View full article →


You and your clients - a sticky business

You and your clients - a sticky business

by Sarah Ritchie

There is a popular phrase that refers to an agency as being "an extension of a client's marketing team." Your goal is to become so important to your client, to the point where they feel like you are an essential part of their team and couldn't possibly conduct their business without you. 

View full article →

Fixing broken agency relationships

Fixing broken agency relationships

by Sarah Ritchie

Client relationships can become 'broken' in many ways - sometimes as a result of your own account management, and sometimes due to circumstances (or people) beyond your control. You may even inherit a broken account - where the damage has already been done and it's up to you to try and fix it. It will be significantly easier for you to repair an existing client relationship than it will be to find a new account, should your client choose to leave. 

View full article →

Curiosity - your secret superpower

Curiosity - your secret superpower

by Sarah Ritchie

If there was one trait that could be identified as the ultimate for an agency account manager to want to possess, it would have to be curiosity

View full article →


What happens when one of your team fails?

What happens when one of your team fails?

by Sarah Ritchie

If you are a manager of direct reports there will be times when one of your team will do something wrong, and let you down. You know it’s a case of ‘when’, rather than ‘if’, so you can try to be as prepared as possible for when the inevitable happens.

View full article →

Focus groups - hot or not?

Focus groups - hot or not?

by Sarah Ritchie

When an agency (or a client) wants to gain the opinion of a select group of people, a focus group may be the research method chosen, but what are the pros and cons?

View full article →

The tyranny of busyness

The tyranny of busyness

by Sarah Ritchie

An account manager's day is full of tasks, administration and meetings. The feeling of "busyness" is relentless and usually never goes away. Busyness, however, cleverly mimics the actions of productivity, and is not always revenue-generating for your agency. Therefore, how can you increase your level of productivity without increasing the number of (already packed) hours that you work?

View full article →



Our gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!