You do your research, mull over the options, brief in your team (who work up the visuals), and decide on the designs that you will take to presentation stage. The time of your meeting arrives. You stand up in front of a room full of decision-makers, and you proceed to give your client…the answer? No, an opinion.
How to sell-in an opinion with the confidence of a rhino and the humility of a dove.
Unless you are fortunate enough to negotiate your business relationships to a contractual level, most of our client relationships remain precariously balanced.
With an endless stream of competitors nipping at your heels, how do you keep the love-fest fires burning? Here are 15 tips on how to create client relationships that last.