Working with web developers

Working with web developers

August 27, 2017

In case you haven't yet noticed, developers are a very different bunch of people to account managers. Understanding these differences will save you a lot of frustration going forward and help you to work harmoniously together.  

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Is advertising a magic wand?

Is advertising a magic wand?

August 19, 2017

Clients engage advertising agencies to make a marked difference in their business. Whether your client articulates it or not, there will be an expectation of success behind every discussion and every project commission. The question then becomes, what exactly is your client expecting advertising to do for their business, and is that expectation realistic?

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There is no 'I' in 'team player'

There is no 'I' in 'team player'

August 13, 2017

Have you ever read a recruitment ad searching for someone who will 'roll up their sleeves', 'get their hands dirty', or be a 'team player'? How do you go about doing that?

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Preparing an agency deck

Preparing an agency deck

August 06, 2017

Agency folk work with three main types of deck: the snapshot deck, the pitch deck and the copy deck. As an account manager it is highly probable that you will need to create at least one of these types of deck at least once in your career! 

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Adopting a kaizen mindset

Adopting a kaizen mindset

July 30, 2017

If you are humble enough and open enough to embrace the kaizen philosophy, that could be just the thing that helps you to hone your skills and make your agency the best it can be.

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You and your clients - a sticky business

You and your clients - a sticky business

July 23, 2017

There is a popular phrase that refers to an agency as being "an extension of a client's marketing team." Your goal is to become so important to your client, to the point where they feel like you are an essential part of their team and couldn't possibly conduct their business without you. 

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Fixing broken agency relationships

Fixing broken agency relationships

July 23, 2017

Client relationships can become 'broken' in many ways - sometimes as a result of your own account management, and sometimes due to circumstances (or people) beyond your control. You may even inherit a broken account - where the damage has already been done and it's up to you to try and fix it. It will be significantly easier for you to repair an existing client relationship than it will be to find a new account, should your client choose to leave. 

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Curiosity - your secret superpower

Curiosity - your secret superpower

July 16, 2017

If there was one trait that could be identified as the ultimate for an agency account manager to want to possess, it would have to be curiosity

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What happens when one of your team fails?

What happens when one of your team fails?

July 09, 2017

If you are a manager of direct reports there will be times when one of your team will do something wrong, and let you down. You know it’s a case of ‘when’, rather than ‘if’, so you can try to be as prepared as possible for when the inevitable happens.

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Focus groups - hot or not?

Focus groups - hot or not?

July 01, 2017

When an agency (or a client) wants to gain the opinion of a select group of people, a focus group may be the research method chosen, but what are the pros and cons?

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The tyranny of busyness

The tyranny of busyness

June 26, 2017

An account manager's day is full of tasks, administration and meetings. The feeling of "busyness" is relentless and usually never goes away. Busyness, however, cleverly mimics the actions of productivity, and is not always revenue-generating for your agency. Therefore, how can you increase your level of productivity without increasing the number of (already packed) hours that you work?

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Responsibility and accountability

Responsibility and accountability

June 19, 2017

Account managers are loaded to the brim with all sorts of responsibility: to keep your clients happy; make your agency money; communicate well and regularly; ensure your projects are completed to brief, on time and on-budget; and the list goes on. Your responsibilities will change as you move through your career, but your attitude toward accountability should be the same throughout. 

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