To help you interpret some of our industry jargon, here is a glossary of terms relevant for Account Managers in the design and print business.
The primary function of an Account Manager is to be the intermediary between your client and all the resources required to complete a project (including your design team).
Here are some ideas for getting the best out of your creatives without ruffling their feathers.
We tend to hear this glibly-spoken phrase a LOT. The winning team will be the one with the most ‘hunger’, the most determination, motivation and desire.
Some people are quite happy to simply "do their job" and go home. How dedicated are you to being the best Account Manager you can possibly be?
“Isn’t anything ever easy?”. There always seems to be someone to pacify, a fire to extinguish or a tetchy email to respond to. As long as we have people in the mix (coupled with deadlines and long hours), stress will follow closely behind.
Here are some tips that may help you the next time someone pushes your stress-button.
Taking a successful brief comes down to one important thing: asking the right questions. You cannot hope to supply accurate pricing or produce a successful printed product if you are working on only a couple of specs.Learning to ask the right questions can take years of trial and error, so here is a helpful list that you can use for your next print project.
You do your research, mull over the options, brief in your team (who work up the visuals), and decide on the designs that you will take to presentation stage. The time of your meeting arrives. You stand up in front of a room full of decision-makers, and you proceed to give your client…the answer? No, an opinion.
How to sell-in an opinion with the confidence of a rhino and the humility of a dove.