by Sarah Ritchie
What happens when your client gives you last-minute changes that MUST be actioned before you leave for the weekend? Can you say "no"?
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by Sarah Ritchie
Every so often a campaign or project idea (or task) will be tabled that may make you feel slightly “uncomfortable”, or, perhaps “out of your depth”. It may be that you are crossing the murky lines between "advertising", "marketing" and "PR".
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by Sarah Ritchie
You are busy doing the strategic planning for your client’s next campaign and are wondering how to create some added cut-through - some extra “zing”. Someone suggests using a celebrity to lend their name, face and prestige to the campaign, but how do you go about securing a famous face on behalf of your client?
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by Sarah Ritchie
The campaigns and projects that we, as Account Managers, work on every day are investments that our clients are making in their own companies. Like all smart investors, your client should want to know that their money was spent wisely. We can do this by calculating a client's Return on Investment (ROI).
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by Sarah Ritchie
It may have been an overused buzzword a few years ago, never-the-less 'guerrilla marketing' is still a popular and effective way to cut through the messaging clutter, and can be a crucial weapon in an account manager's campaign arsenal.
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by Sarah Ritchie
You will have heard of royalty-free images, but did you know that you can also purchase royalty-free music? Numerous websites offer reasonably-priced (or free), good quality backing tracks and sound effects.
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by Sarah Ritchie
Have you ever had a client ask you to make something "go viral"? A video? A Facebook post? A guerrilla tactic? Is it even possible to "make" something "go viral"?
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by Sarah Ritchie
A mere few years ago "free photos" would've equated to low quality shots taken with a point-and-shoot camera. These days, through extraordinary curation and the generosity of countless photographers, we are now spoiled for choice for images we can freely use in blog posts, online and in printed material. The challenge then comes in finding the shots you want, at the quality you want, without spending a whole lot of time in the hunt for the perfect image. Here are some websites that can help you on your way.
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by Sarah Ritchie
The principles of AIDA should be directly applied to the copywriting and design of any piece of POS. As an Account Manager, you are able to teach your team the AIDA principles, include them in your brief, and then use the principles as your checklist when assessing the proposed POS designs. Part 6 of a 6-part series on everything an Account Manager should know about Point of Sale.
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by Sarah Ritchie
You have a very limited amount of time to capture attention and convey your message. Here are some tips on how to create POS that is visually exciting and invokes a response. Part 5 of a 6-part series on everything an Account Manager should know about Point of Sale.
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by Sarah Ritchie
As an Account Manager you are facilitating the design and production of POS - not for the attention of your client, but for your client's customers. In order to produce POS that actually works, you need to take some time to get inside the mind of the people whose attention you are trying to capture. Part 4 of a 6-part series on everything an Account Manager should know about Point of Sale.
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by Sarah Ritchie
Once you know the types of POS that you require, and understand the production requirements, it's time to plan the messaging and design of the campaign itself. Part 3 of a 6-part series on everything an Account Manager should know about Point of Sale.
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