Printing processes: know which one to choose

March 06, 2014

Have you ever found it confusing about how one printing process differs from another? Most printing that account managers will arrange will be either offset or digital printing, but every so often you will receive a project that will challenge your production knowledge. Here are some printing tips that could help you sound knowledgeable when everyone else looks blank.

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Web advertising: sizes, types and costs

March 04, 2014

The minute you get involved with a "digital campaign" you will be dealing with digital ads. Once you understand the different ad types, and how to get them to market, the murky haze of "digital" starts to become a little clearer.

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Glossary: print and design

March 02, 2014

To help you interpret some of our industry jargon, here is a glossary of terms relevant for Account Managers in the design and print business.

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Proofing: your options

March 02, 2014

Your client needs to be able to see what their job will look like before it is printed, published, uploaded, distributed, viewed, etc. There are various ways we can show our clients a proof of their job. It will be up to you - as the Account Manager - to recommend which type(s) of proofing method should be adopted.

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Die lines: things you need to know

March 02, 2014

What is a die line and what does an Account Manager need to know to ensure print projects are die cut correctly?

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Display advertising: understanding sizes

March 02, 2014

You've been asked to create a print display advertisement for your client. Here are some tips on understanding newspaper and magazine ad sizes and terminology. 

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Guiding your creative team

March 02, 2014

The primary function of an Account Manager is to be the intermediary between your client and all the resources required to complete a project (including your design team).

Here are some ideas for getting the best out of your creatives without ruffling their feathers.

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How "hungry" are you?

February 26, 2014

We tend to hear this glibly-spoken phrase a LOT. The winning team will be the one with the most ‘hunger’, the most determination, motivation and desire.

Some people are quite happy to simply "do their job" and go home. How dedicated are you to being the best Account Manager you can possibly be? 

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“No stress.” Yeah, right.

February 25, 2014

“Isn’t anything ever easy?”. There always seems to be someone to pacify, a fire to extinguish or a tetchy email to respond to. As long as we have people in the mix (coupled with deadlines and long hours), stress will follow closely behind.

Here are some tips that may help you the next time someone pushes your stress-button.

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Briefing (print): how to ask your client the right questions

February 23, 2014

Taking a successful brief comes down to one important thing: asking the right questions. You cannot hope to supply accurate pricing or produce a successful printed product if you are working on only a couple of specs.

Learning to ask the right questions can take years of trial and error, so here is a helpful list that you can use for your next print project.

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How to sell an opinion

February 23, 2014

You do your research, mull over the options, brief in your team (who work up the visuals), and decide on the designs that you will take to presentation stage. The time of your meeting arrives. You stand up in front of a room full of decision-makers, and you proceed to give your client…the answer? No, an opinion.

How to sell-in an opinion with the confidence of a rhino and the humility of a dove.

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Client loyalty: encouraging long-term client love

February 16, 2014

Unless you are fortunate enough to negotiate your business relationships to a contractual level, most of our client relationships remain precariously balanced.

With an endless stream of competitors nipping at your heels, how do you keep the love-fest fires burning? Here are 15 tips on how to create client relationships that last.

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