You will have heard of royalty-free images, but did you know that you can also purchase royalty-free music? Numerous websites offer reasonably-priced (or free), good quality backing tracks and sound effects.
The principles of AIDA should be directly applied to the copywriting and design of any piece of POS. As an Account Manager, you are able to teach your team the AIDA principles, include them in your brief, and then use the principles as your checklist when assessing the proposed POS designs. Part 6 of a 6-part series on everything an Account Manager should know about Point of Sale.
You have a very limited amount of time to capture attention and convey your message. Here are some tips on how to create POS that is visually exciting and invokes a response. Part 5 of a 6-part series on everything an Account Manager should know about Point of Sale.