Remuneration is one example of where an Account Manager's value competes mercilessly with "industry standards", leaving only a very small window in which to negotiate one's salary. How can you tell if the salary you are being offered is "fair"?
If you are an Account Manager who cares about your clients, there are many compelling reasons to make yourself available at any hour your client requires, but is that the best solution?
How often have you heard your client utter these words: "can you just do this one thing..." or "I'm sure it's a simple change..." or "oops, I forgot this one - can you do this as well, please?" It's pretty much a given that you will do all in your power to accommodate your client's requests, so what is it that irks you when you are asked for yet another "little" change?
It seems odd that in today's uber-digital world that agencies would still have to stipulate that they need their account managers to have "digital experience". Strange, but true. The great chicken-and-egg question is, how do you get that much sought-after "digital experience"...and what, exactly, is it?
When you take on a new agency client (especially if they are in retail), you need to get your head around all their marketing and production requirements as soon as you can. One way to help you through this process is to conduct a "collateral audit".
When deadlines and requests conflict, what do you do? How do you decide which issue to attend to first, and how are you supposed to get everything done? It's time to talk about Account Management triage!