December 11, 2016


All About You ›

The humble account manager

"Stay humble at all times, regardless of your position in the agency. You lose nothing being a good guy always." (Dennys Barros) 

Humility is a quaint word and not one heavily promoted these days. In a generation (and agency environment) that values independence, strength and hyper-confidence, humility can be perceived as an unwanted weakness. 

Far to the contrary, a humble person need not be weak, nor a pushover. Humility is a strength, and one that deserves to be in your box of essential tools. It is all about showing respect, and putting the needs and feelings of others before your own. 

A humble person… 

  • …is never proud, showy or arrogant, and keeps his ego in check. 
  • …respects his colleagues as fellow professionals. 
  • …is empathetic. 
  • …is courteous. 
  • …realises that he doesn't know everything, can't possibly ever know everything, and that others may know more than he does. 
  • …admits when he is wrong. 
  • …knows that surrounding himself with people who are more knowledgeable than he is a wise move. 
  • …works collaboratively and peaceably with others. 
  • …knows he is not perfect and will make mistakes. 
  • …gives credit to others where it's due. 
  • …celebrates his colleague’s successes.

By showing humility in your day-to-day account management life, you will earn the respect of your colleagues and clients as someone who they want to do business with, and someone they like.  

If you are humble (and also really good at your job) you'll build the foundations for being a great influencer and leader. Of course, you can arrogantly (and relatively quickly) push your way to the top; however, if you walk your career pathway with humility, honour and your reputation intact, you'll still reach the same place, even if it takes you a little longer to get there. 



Sarah Ritchie
Sarah Ritchie


Sarah Ritchie is the founder of AM-Insider - a website bursting with tips, tricks and resources to create account management superstars in the advertising, design, PR, experiential and print industries. Sarah has been involved in account management for 25 years and has a passion for encouraging, mentoring and helping others succeed.

Leave a comment

Comments will be approved before showing up.