Excerpt from 'How to Wrestle an Octopus: an agency account manager's guide to pretty much everything'. Available now!
“The benefit in using the QR code must be greater than the effort required to scan it.” (Jason Jarvis)
QR codes have been called many things, including ‘pointless’, ‘occasionally useful’, and ‘obsolete’. Love them or hate them they are not dead - yet - and won’t be until something else comes along that can successfully bridge the gap between paper and the internet.
QR is an abbreviation for ‘Quick Response’. A QR code is similar to a barcode in that it holds information, and you access this information by scanning the code with a compatible reader – a dedicated QR code app which you can download free on any smartphone, tablet, or any device with camera and app capability.
One of the biggest challenges QR codes face is the end-user. Many people simply do not know how to use the codes and may refuse to use them after a first failed or disappointing attempt. Some countries have a greater QR code uptake than others, which may contribute to the stigma or lack of knowledge surrounding their use.
Another challenge for QR codes is that many agencies and marketers are not sure how to use them to benefit their clients and projects, so here are some QR code ideas for you and your clients:
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When your creative team gives you their concepts, it will be up to you to take those concepts to your client and present them in a manner that does you, your team and your agency justice. This process is well-known as ‘selling the work’ because - quite often - you will need to encourage your client to be brave, take a risk, and do things differently. It could take a hefty dose of salesmanship to get your team’s ideas across the line and ‘close the deal’.
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