One essential facet of an account manager’s job is to ‘keep people happy’. This may sound like you will have to disingenuously ingratiate yourself (a.k.a. ‘butter up’) to people, but in reality keeping people happy simply involves treating people as you would like to be treated. It’s all about making sure that every interaction you have with others is a positive one.
Keeping clients happy will lead to repeat business and word-of-mouth referrals. Keeping suppliers happy could mean sharper pricing and improved turnaround times. Keeping your team happy will allow you to move work around your agency quickly and without fuss. And, most of all, it will mean people will like working with you, which should open more doors than you could ever imagine.
Have you ever tried to get work out of a designer who is in a grumpy mood (or scowls when they see you walking their way)? It’s not an easy task. The more you can make your colleagues’ lives easier, treat them with respect, and always talk to them with words of encouragement, the easier it will be to get work turned around as you want, when you want.
Similarly, with clients, the agency/client relationship is made so much easier and more pleasant if you can keep your clients happy. You can do this simply by doing all facets of your job well, building a strong, trusting relationship, and delivering work that gets results (on time and on-budget).
When you are busy keeping other people happy it’s easy to forget about your personal workplace health and happiness. It’s tough to smile or be enthusiastic for others when you are feeling the opposite on the inside. Only you will be able to tell when your happiness levels need topping up and how best to achieve that; just make sure your reserves don’t ever get too low!
Don’t forget that keeping people happy also extends to your client’s customers. If you and your team are doing your job correctly, your work will get results. If customers are happy then they will build the business of your client, which will - in turn - serve to build your agency’s business; and round and round the circle of happiness goes.
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