If there was one trait that could be identified as the ultimate for an agency account manager to want to possess, it would have to be curiosity.
'Curiosity' means 'a strong desire to know or learn something'. People will either naturally have this desire (which will outwork in all aspects of their life), or they won't. It is possible to develop a sense of curiosity, as long as you determine to dedicate yourself to work at it constantly. To be truly successful as an account manager, the desire to be curious must permeate everything you do.
If you are curious, you will:
Curiosity is what will elevate you from a doer to a thinker; from a "yes, Sir" to a "why, Sir?"; from a passive thinker to an active thinker; from a person who hates small-talk to a great conversationalist; from a note-taker to someone who can make a significant difference to their client's business.
Firstly you have to want to be more curious (it won't work unless you are 100% on board); however wanting is only half the answer. To complete the process, effort and action are required.
To develop a lifelong habit of curiosity you need to ACTIVELY, INTENTIONALLY, and CONTINUOUSLY absorb as much relevant information as you can. You'll do this by reading, watching, learning and asking.
Reading, watching, learning and asking give you knowledge. Knowledge is power, promotion and persuasion. Knowledge will open doors, and illuminate answers to problems. Knowledge will bring you closer to your clients and enable you to understand them and their business. And, most importantly, knowledge will help to strengthen you and your career and help you to be the best account manager and client partner that you can possibly be.
You'll only bother to actively gain knowledge if you are curious to do so. Curiosity is your secret superpower - develop it and watch your career fly!
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