Credit where credit's due

September 25, 2016

Credit where credit's due

When it comes time for basking in the glory of a campaign's success, it can be tempting to want to take the lion's share of praise for yourself. After all, you – the account manager and primary face of the agency – have been the one working most closely with your client. You have sweated blood (and possibly cried a few tears) to make the campaign a success, and your client knows it. However, for the sake of your conscience and the goodwill of your colleagues, it's far better to give credit where credit's due and share the limelight.

The very nature of an agency means that no one part of the team can work in isolation and be totally effective. The three core components (account management, creative and strategy) are symbiotic and rely on each other to build a mutually-beneficial team and produce great results for clients. For any one person, or one part of the agency to take all the credit would be unfair, and selfish.

It is also imperative that your client believes that the whole agency is indispensable, not just one person (e.g. you). The agency/client relationship has to weather the storms of key people leaving (e.g. you), or being moved onto other accounts (e.g. you).

The irony is that the inverse to this principle is quite different. If something goes wrong, then it's usually one person who has to wear the blame (e.g. you), rather than the whole agency. Account leadership demands accountability, and the buck for accountability stops right at your feet. If you strive to be considered a respected account manager you will be content to both shoulder the accountability and share the credit where it's due.

.

.





Leave a comment

Comments will be approved before showing up.


Also in Latest Tips & Tricks

Finding the right agency

November 13, 2019

Agencies are as different as they are numerous. If it’s not possible to get first-hand feedback, here are some tips to help decide whether an agency will be the right one for your company.

View full article →

Fast agency promotion – a double-edged sword?

September 24, 2019

It was a mere generation (or less) ago that agency people knew what it meant to ‘do their time’. It was accepted that you entered your profession as a graduate or apprentice, then worked your way up the ranks over many years. Times - it seems - have changed.

View full article →

Running a radio competition

September 04, 2019

Planning for a radio competition should be viewed in the same way that you plan for any other form of competition. Radio is simply a channel to achieve a purpose, and can offer a few features that are unique. Here are some tips.

View full article →

My gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!