Being assertive

July 30, 2016

Being assertive

Throughout your journey as an account manager there will be many occasions where you will need to be assertive. These could include: 

  • Handling conflict (with clients, internal teams or suppliers).
  • Pitching and presenting.
  • Asking for a promotion or salary increase.
  • Standing up for your ideas.
  • Being heard in meetings.
  • Reaching solutions.
  • Addressing unfair situations.
  • Saying "no" when you need to.

Assertiveness is a powerful tool to have in your toolbox, so you need to be careful how, and when, you wield its power. 

Imagine an account manager's personality being weighed on a set of scales. On one side of the scales there are good and necessary traits such as assertiveness, confidence, determination and drive. On the other side of the scales are empathy and emotional intelligence.

Assertiveness can often come across as aggressive, self-serving and ego-driven, so it needs to be offset with empathy ("the identification with, or experiencing of, the feelings, thoughts or attitudes of another"*) and emotional intelligence ("skill in perceiving, understanding, and managing emotions and feelings"*).

Well-balanced assertiveness conveys that your opinions and ideas are just as valuable or important as anybody else's, and that they are not more valuable or important than anybody else's. This is an important key to keeping the balance.

Being assertive does not come easily for some people, but it's a skill that can (and must) be learned. The best way to start is to have a strong belief in the value that you bring, the solution that you are offering, or what is or is not fair. Before you exercise your assertiveness, do an empathy-check on the person or group that you are speaking to, and then proceed with a good helping of emotional intelligence!

*Dictionary.com

.





Leave a comment

Comments will be approved before showing up.


Also in Latest Tips & Tricks

Working with sponsorships

December 05, 2018

All sponsors will want as much mileage and value as possible in exchange for their money, time, support, and products. Your client will be the one to manage sponsor relationships and expectations, but you may be called upon to think up ways to incorporate sponsors into your agency-specific activities. Here are some suggestions.

View full article →

Music licensing

November 18, 2018

Unless you are going to use royalty-free music for your production, then you will need to ensure that the music you use is either purpose-made for your project, or has been licensed legally. This will affect not only your TV commercials, but also your marketing and corporate videos, YouTube or other social media videos, radio commercials, and even non-commercial projects. Find out more...

View full article →

Localising international campaigns

November 04, 2018

AgencyLand prides itself on being able to come up with ‘concept-to-completion’ ways to sell or promote products and services for our clients or create brand awareness. But what happens when you work with a client that is based offshore and has already developed the creative and expects you to simply ‘localise’ that concept and collateral for your own market? How do you go about ensuring the localised material is going to be a success?

View full article →

Our gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!