Being assertive

July 30, 2016

Being assertive

Throughout your journey as an account manager there will be many occasions where you will need to be assertive. These could include: 

  • Handling conflict (with clients, internal teams or suppliers).
  • Pitching and presenting.
  • Asking for a promotion or salary increase.
  • Standing up for your ideas.
  • Being heard in meetings.
  • Reaching solutions.
  • Addressing unfair situations.
  • Saying "no" when you need to.

Assertiveness is a powerful tool to have in your toolbox, so you need to be careful how, and when, you wield its power. 

Imagine an account manager's personality being weighed on a set of scales. On one side of the scales there are good and necessary traits such as assertiveness, confidence, determination and drive. On the other side of the scales are empathy and emotional intelligence.

Assertiveness can often come across as aggressive, self-serving and ego-driven, so it needs to be offset with empathy ("the identification with, or experiencing of, the feelings, thoughts or attitudes of another"*) and emotional intelligence ("skill in perceiving, understanding, and managing emotions and feelings"*).

Well-balanced assertiveness conveys that your opinions and ideas are just as valuable or important as anybody else's, and that they are not more valuable or important than anybody else's. This is an important key to keeping the balance.

Being assertive does not come easily for some people, but it's a skill that can (and must) be learned. The best way to start is to have a strong belief in the value that you bring, the solution that you are offering, or what is or is not fair. Before you exercise your assertiveness, do an empathy-check on the person or group that you are speaking to, and then proceed with a good helping of emotional intelligence!

*Dictionary.com

.





Leave a comment

Comments will be approved before showing up.


Also in Latest Tips & Tricks

Talent and location release forms

April 28, 2019

A ‘release form’ is a legal document which, when signed, gives your client or your agency the right to use the still photo, audio, or video footage of the person who signed the form. This is one form which every agency account manager, or marketer, who attends photographic or video shoots must carry multiple paper copies of. The easy-to-remember rule is that if you are shooting someone for commercial purposes, get a signed release.

View full article →

Assessing an idea

April 08, 2019

If your job is to assess the merit of an idea or lead your team in assessing an idea, then it helps to have guidelines to work with. Here are two 'scales' (one for agencies, one for marketers) that you can use for your next campaign.

View full article →

Working with experiential agencies

March 24, 2019

Experiential marketing is all about putting a brand into the hands of a consumer. This could mean physically touching a brand’s product, or by creating an environment where a consumer can feel or view the essence of a brand through some activity, presentation or event. Let's look at some examples.

View full article →

Our gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!