Being a good steward

January 02, 2018

Being a good steward

Account managers hold the purse strings for every single job that goes through an agency. You get briefed on requirements, and then you are given the budget in which everyone has to work. Beware, because with much power comes much responsibility!

At times your client's budget will be small, and at other times it could total millions of dollars. It's important to vigorously protect your client's money, no matter what the sum may be. That’s what's known as being a 'good steward'.

Your managers and clients will be more likely to trust you with large sums if you can prove you can be a good steward with small sums first. Financial stewardship becomes one of the many 'tests' that you will need to pass as you move through your account management career.





Leave a comment

Comments will be approved before showing up.


Also in Latest Tips & Tricks

Keeping people happy
Keeping people happy

February 07, 2018

Keeping clients happy will lead to repeat business and word-of-mouth referrals. Keeping suppliers happy could mean sharper pricing and improved turnaround times. Keeping your team happy will allow you to move work around your agency quickly and without fuss. And, most of all, it will mean people will like working with you, which should open more doors than you could ever imagine.

View full article →

Account management - your USP
Account management - your USP

January 24, 2018

Think about all the times you’ve been into a store, and the customer service was mediocre to poor. Now think of a time when you visited a store and were treated to excellent customer service. How did that make you feel? Surprised? Being an agency that is well-known for their high level of client service is a huge selling point in the highly competitive agency marketplace. 

View full article →

Finding a mentor
Finding a mentor

December 26, 2017

There will be a stable-full of people whom you can talk with over the course of your career - your colleagues, managers, family, friends, online contacts, paid business advisors, and - if you are intentional about it - business mentors.  

View full article →

Our gift to you!

SIGN UP TO RECEIVE REGULAR ACCOUNT MANAGEMENT TIPS FROM AM-INSIDER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE RESOURCE FROM THE AM-INSIDER WEBSITE. THAT'S ONE RESOURCE
ABSOLUTELY FREE.

CLICK HERE TO SIGN UP NOW!

It's our way of saying THANK YOU for subscribing, plus a BIGGER THANK YOU for caring about your career and wanting to become the best account management professional you can be. We're in behind you all the way.