Account managers hold the purse strings for every single job that goes through an agency. You get briefed on requirements, and then you are given the budget in which everyone has to work. Beware, because with much power comes much responsibility!
At times your client's budget will be small, and at other times it could total millions of dollars. It's important to vigorously protect your client's money, no matter what the sum may be. That’s what's known as being a 'good steward'.
Your managers and clients will be more likely to trust you with large sums if you can prove you can be a good steward with small sums first. Financial stewardship becomes one of the many 'tests' that you will need to pass as you move through your account management career.
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Keeping clients happy will lead to repeat business and word-of-mouth referrals. Keeping suppliers happy could mean sharper pricing and improved turnaround times. Keeping your team happy will allow you to move work around your agency quickly and without fuss. And, most of all, it will mean people will like working with you, which should open more doors than you could ever imagine.
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