February 15, 2016


All About You ›

Keeping your word

  • "I'll let you know what they said..."
  • "I'll get back to you with a delivery date..."
  • "It shouldn't be a problem, but I'll find out..."
  • "I'll be there..."
  • "Don't worry, I'll make sure it happens..."
  • "Yes, we will definitely have your project completed tomorrow..."

Can you think of other promises that you routinely make?

A "promise" is a declaration that something will or will not be done. It's your personal assurance that what you say will actually happen.

As an agency Account Manager your internal team, your clients and your suppliers are all relying on you to do what you say you are going to do.

Think about the times when you have been let down by someone. How did you feel? Frustrated? Annoyed? Mislead? Low on their priority list? How often do you think you have made your own clients, team members and suppliers feel exactly the same way?

When we break our promises, others learn that they cannot rely on us, and our business and personal relationships start to crack.

Your ability to keep your word is a direct reflection on your level of personal integrity, communication ability, efficiency and organisation. These are all traits which are vital for successful account management.

Keeping (or not keeping) your word will also affect your personal "brand". Your ability to follow-through, be honest, close the loop and deliver on expectations will help to build up or break down your reputation in the marketplace.

Are you an honourable and trustworthy Account Manager with complete integrity? Are you keeping your word? If not, you might want to explore why!



Sarah Ritchie
Sarah Ritchie


Sarah Ritchie is the founder of AM-Insider - a website bursting with tips, tricks and resources to create account management superstars in the advertising, design, PR, experiential and print industries. Sarah has been involved in account management for 25 years and has a passion for encouraging, mentoring and helping others succeed.

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