Every job has aspects to it that you’re not going to like. Yep, that means every single one of us will have to face a point in our working week (or day) when we have to consciously bite back our groans and push through.
One of your clients is a effluent removal firm and one is a high profile sports team. You get an urgent request from the effluent removal company and a non-urgent request from the sports team. Which task do you action first?
It's the last day of the month and you need to get your remaining invoices processed. You have a mountain of urgent client work too. What do you do?
You have an unhappy client on your hands. Their job was delivered late which meant they didn't have enough collateral to give out at their trade show. They are demanding answers (and compensation) and you keep putting off making "that" call.
Your client has asked you to action something you have never done before. You are feeling nervous and unsure about how to start, and the request is getting pushed further and further down your "to do" list.
Account Management is all about tough and easy, light and shade, fun and mundane. Without that contrast our job would be boring and we'd lose the ongoing sense of challenge. You may even find those not-so-great tasks weren't nearly as bad as you first thought!
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Research activities are typically initiated and conducted by your client, as part of their marketing remit. However, there is another type of research that is advertising-specific and is more likely to be initiated (or at least recommended) by your agency rather than by your client. The two main areas of research that an agency would get involved with are ‘pre-testing’ and ‘post-testing’.
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