January 24, 2016


All About You ›

Your attitude determines your altitude

Your attitude will make or break all of your business relationships - both externally with your clients and suppliers, and internally with your team.

Your attitude will also be a major factor in your agency's success, job promotion opportunities and your work/life happiness. Your attitude can help you to rise to new heights, or it can bring you crashing back to earth.

To have a successful and enjoyable career it helps to run the occasional attitude-check on yourself (or - if you are brave enough - have a friend or colleague do it for you).

10-point attitude check

  1. Do you have positive energy? An enthusiastic, positive attitude (and infectious smile) says "let's make this day great!" and energises the team around you.
  2. Are you willing? Are you able to say "bring it on" or "sure, not a problem", even if you don't feel like it?
  3. Can you remain even-tempered? Can you honestly say "I will not let the circumstances around me dictate my emotions."?
  4. Are you kind? "Be kind whenever possible. It is always possible." (Dalai Lama). That says it all!
  5. What's your maturity level? Could you determine to work peaceably with a difficult colleague for the sake of your team? Could you give equal effort on all your accounts, even if you find some accounts boring? 
  6. Are you a "team player"? Will you go out for lunch/drinks/bowling with your colleagues, because you know the importance of nurturing relationships with your team? Will you work late with your creatives to get a job out the door?
  7. Are you the real deal? Do you act the same both in front of your clients and back in the office?
  8. How professional are you? Do you conduct business in an ethical, trustworthy and conscientious manner?
  9. Do you inspire confidence? Would your clients and colleagues say you are a "safe pair of hands"?
  10. How do you react to argumentative situations? Can you handle confrontation with grace, empathy and wisdom?

With a winning attitude:

  • You'll get noticed.
  • Your chances of promotion may increase.
  • Your performance will improve.
  • You'll feel more engaged at work.
  • Your motivation will increase.
  • Your relationships with clients and colleagues will strengthen.

A truism is that people do business with people they like. Skills and experience help to attract clients, but you need to add a winning attitude to keep clients happy and repeat business flowing. That's a win-win-win outcome (for you, your agency and clients)!



Sarah Ritchie
Sarah Ritchie


Sarah Ritchie is the founder of AM-Insider - a website bursting with tips, tricks and resources to create account management superstars in the advertising, design, PR, experiential and print industries. Sarah has been involved in account management for 25 years and has a passion for encouraging, mentoring and helping others succeed.

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