You know how to make things happen to a schedule, right?
You know how to wrangle all types of people to achieve a goal, right?
You know how to find suppliers and source the most appropriate products and services, right?
You are already a fledgling event manager!
There will be times, in your account management career, when you will need to arrange an event of some description - either for your agency, or for your client. For example:
If you think about event management in the same way that you think about planning and executing a campaign, the prospect becomes less daunting. Campaigns and events both have sets and subsets of tasks that must be completed, usually in a particular order. You'll learn the task requirements for organising an event in exactly the same way that you learn the task requirements and nuances of a new advertising channel.
The keys to planning a successful event are:
As long as you are confident in the core skills of account management, all you have to do is to overlay an event-specific task management plan. This will give you a framework of requirements that you can check off and budget against. Assign those tasks to a timeline, and voila...you are now, officially, an event manager!