Help! I'm an account manager, not an event manager.

November 08, 2015

You know how to make things happen to a schedule, right?
You know how to wrangle all types of people to achieve a goal, right?
You know how to find suppliers and source the most appropriate products and services, right?
You are already a fledgling event manager!

There will be times, in your account management career, when you will need to arrange an event of some description - either for your agency, or for your client. For example:

  • Drinks and nibbles for your best clients.
  • Christmas party for your agency.
  • Product launch.
  • Media announcement.
  • Experiential campaign event.
  • Promotional stunt.
  • Agency or client conference or speaker event.
  • Industry event.
  • TVC or photo shoot.

If you think about event management in the same way that you think about planning and executing a campaign, the prospect becomes less daunting. Campaigns and events both have sets and subsets of tasks that must be completed, usually in a particular order. You'll learn the task requirements for organising an event in exactly the same way that you learn the task requirements and nuances of a new advertising channel. 

The keys to planning a successful event are:

  • Understanding your objectives.
  • Having a solid task management plan.
  • Rigorously keeping to your schedule.
  • Knowing and staying within your budget.
  • Excellent communication at all times.
  • Stress management.
  • People management.

As long as you are confident in the core skills of account management, all you have to do is to overlay an event-specific task management plan. This will give you a framework of requirements that you can check off and budget against. Assign those tasks to a timeline, and voila...you are now, officially, an event manager!

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