Upon entering our meeting room I greeted a young man in his early-20s. He was interviewing for a client service position and I had already been warned that he looked "nervous". I strode into the meeting room, acknowledged him warmly and extended my hand in greeting. In return I received what I can only describe as a cold, clammy, "wet fish" type of handshake. The cold and clammy I put down to nerves and quickly dismissed from my mind, but the "wet fish" impression lingered throughout the interview.
Handshakes have been around since at least the 5th Century BC. One thought is that a handshake was a gesture of peace, indicating that the hand held no weapon. Today we shakes hands to greet, congratulate or seal a deal. In Western culture, a firm handshake implies power, strength and confidence. A weak handshake implies weakness, uncertainty and disinterest.
We all know that first impressions do count, and there has been a myriad of articles written on mastering the perfect handshake. Whether you are interviewing for a new job, meeting a new client, or just greeting your peers, the harsh reality is that you will be judged (sad, but true) by how you look, what you say and what you do in those first moments. Given that a handshake will inevitably be required, I am astounded that so many handshakes (from both men and women) are incredibly weak.
In the interest of making your first impression a positive one, here are some tips to keep in mind:
It wasn't that long ago that it was more common for a man to kiss an extended female hand rather than shake it. These days it's a given (in Western business dealings) for women to shake hands just as much as men. You'll just need to be aware that some cultures discourage handshaking between men and women, so, "when in Rome"...
Ladies, please toughen up when it comes to business-related handshakes. A firm handshake doesn't make you "masculine". Instead, you'll appear assertive and self-assured, and it will help you to make a good first impression.
Men, it's time to man-up for the sake of your personal brand, client relationships and manhood in general. The world needs more confident handshakes, so it's up to you. Don't let us down!
Comments will be approved before showing up.
Research activities are typically initiated and conducted by your client, as part of their marketing remit. However, there is another type of research that is advertising-specific and is more likely to be initiated (or at least recommended) by your agency rather than by your client. The two main areas of research that an agency would get involved with are ‘pre-testing’ and ‘post-testing’.
Our gift to you!
SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!