It’s late Friday afternoon and the weekend is so close you can almost taste it. You are are looking forward to your sister’s special 30th birthday dinner tonight. All seems to be going to plan until you receive a last-minute phone call from your client. She is requesting crucial changes on collateral that she signed off on earlier that day (and that you have already sent to print).
The thoughts running through your head will likely follow these lines:
Last-minute deadlines are something we all have to deal with (it goes with the territory of our industry). The good news is that there are a number of things you can do to ease the pain of the moment.
… and don’t forget to demand a chocolate fish for your last-minute efforts!
A modified version of this blog post first appeared on the Design Assembly website | 25 November 2014.
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When your creative team gives you their concepts, it will be up to you to take those concepts to your client and present them in a manner that does you, your team and your agency justice. This process is well-known as ‘selling the work’ because - quite often - you will need to encourage your client to be brave, take a risk, and do things differently. It could take a hefty dose of salesmanship to get your team’s ideas across the line and ‘close the deal’.
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