In this 6-part series covering everything an Account Manager should know about Point of Sale/POS material (also known as Point of Purchase/POP material) we will be exploring the many facets of creating and incorporating dynamic POS into your client's campaign.
It’s all about emotions and sensory experiences.
70% of decisions in retail are made at the point of sale.
As an Account Manager you are facilitating the design and production of POS - not for the attention of your client, but for your client's customers. In order to produce POS that actually works, you need to take some time to get inside the mind of the people whose attention you are trying to capture.
[SERIES] POS #1 of 6: purpose and types
[SERIES] POS #2 of 6: production materials
[SERIES] POS #3 of 6: how to plan your POS
[SERIES] POS #5 of 6: what makes for good POS design?
[SERIES] POS #6 of 6: AIDA: what is it?
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