When you plan to go on holiday you have ample time to ensure your clients and projects are well-looked after by others. However, when you are sick, everything in your world stops, but all things in your client's world - including deadlines and requirements - keep going.
An account manager taking a sick day is similar to a teacher taking a sick day; before you are "allowed" to be sick, you have to create your "lesson plan" for the "substitute teacher" to follow. Only then may you collapse at your leisure.
The unfortunate reality is that there is no ideal time for an account manager to be sick, and because you daily juggle 101 balls in the air, you have to be prepared for at least some of those balls to drop. So, what can you do to help mitigate the damage?
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Keeping clients happy will lead to repeat business and word-of-mouth referrals. Keeping suppliers happy could mean sharper pricing and improved turnaround times. Keeping your team happy will allow you to move work around your agency quickly and without fuss. And, most of all, it will mean people will like working with you, which should open more doors than you could ever imagine.
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